Expect perfection

The perfect proofreader, editor or writer:

• has a ‘natural eye’ for spotting errors;
• is competent in formal grammar and punctuation rules;
• is stylistically consistent and clear;
• is able to spot all manner of mistakes and ambiguities;
• has up to date computer skills with fast and accurate typing;
• pays great attention to detail;
• has an aversion to the incorrect use of apostrophes;
• loves finding ways to chip, chisel and polish text;
• has a passion for simple, engaging communication;
• does not accept that ‘near enough is good enough’; and
• loves the English language.